World Trademark Review and Compumark just published a report with detailed data about trademark protection in and from Switzerland.
It is worth noting that Switzerland is a highly attractive business hub that is home to many major multinationals such as Nestlé and Novartis. It is also an important market in Europe for brand owners worldwide. Since the country is not part of the European Union (EU), an EU trademark does not provide coverage there which means businesses either need to lodge a separate Swiss trademark application or designate Switzerland in an international trademark.
Among the report’s insights, the Swiss register is stable and a fan favorite for foreign businesses, particularly those from the United States. The report also highlights that Swiss applicants are very active filers, both locally and abroad including in China, the United States, the United Kingdom, the EU, Argentina, Canada, India, South Africa, Brazil, Paraguay, the United Arab Emirates, Taiwan and Colombia. Furthermore, the international trademark remains a popular route for foreign brand owners seeking protection in Switzerland, local applicants are increasingly seeking protection in China and pharmaceutical products are a major export class.
Additional information can be provided on request.