In a decision of October 21, 2019 (TAF B-6505/2017), the Swiss Federal Administrative Court confirmed the dismissal of the opposition filed by Puma against a third party’s trademark containing the word element PUMA. The conflicting trademark covers waters, fruit juices, non-alcoholic and alcoholic beverages. The plaintiff did not manage to show sufficient use of their trademark in relation to the stated goods for a 5-year period preceding the non-use counterclaim raised by the other side. It is interesting to note that Puma’s trademark designates not less than 42 classes of goods and services. It is interesting to note that Puma’s trademark designates not less than 42 classes of goods and services. A targeted protection is sometimes a better choice to ensure exclusivity at lower cost.
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