Our news on intellectual property

Milka lost against Ritter Sport

Who doesn’t know Milka milk chocolate ? The brand was created in Switzerland in the early 19th century. It belongs today to Mondelez International. Some days ago, it suffered a severe legal setback. After a ten-year fight against its rival Ritter Sport, the final decision was made on 23 July 2020 by the Federal Court of Justice in Germany (Cases I ZB 42/19 und I ZB 43/19) : Ritter Sport’s 3D trademarks for the square-shaped forms of chocolate bar packages are valid. They belong to them and nobody can graze on their lands (especially a purple cow).

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Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.

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