Our news on intellectual property

Forbes 2020 ranking on world’s most valuable brands

Is investing in the registration of a trademark really worth it? Well, no doubt, just having a look at how much its value can be. Two weeks ago, Forbes released the 2020 ranking of the world’s 100 most valuable brands, valuing their revenue and earnings. The top five are the same as last year: Apple, Google, Microsoft, Amazon, and Facebook. There are some newcomers like Nintendo, Burger King, Hennessy and AXA. Apple’s brand value is estimated at US$ 241.2 billion – not a bad harvest for this brand for which, like others, the building, protection and defense have borne fruits- and what fruits! –

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Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.

Other news

3 September 2021

Baselworld – 2021 Geneva Watch Days

31 August 2021

On-going consultation on the review of the Ordinance to the Federal Act on Data Protection

20 August 2021

New article “The Swiss response to the concerning issue of counterfeiting”