White and red are associated with Santa, Coca Cola and… the Swiss cross! On 18 December 2020, the Federal Council published a report about the Swissness legislation. Since 1 January 2017, specific rules are in force for the use of the Swiss cross or the denomination “Swiss made” to promote products and services. The Federal Council considers that the Swiss brand fulfils its purpose. It adds value to the Swiss economy – 1.4 billion Swiss francs revenue per year – and leads to a decrease in domestic misuses. But there is potential for improvement in the enforcement abroad and with respect to foodstuffs.
Our news on intellectual property
Federal Council’s report on Swissness legislation
- 29 December 2020
- Trademarks
For your success
Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.
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3 September 2021
Baselworld – 2021 Geneva Watch Days
31 August 2021
On-going consultation on the review of the Ordinance to the Federal Act on Data Protection
20 August 2021