In a decision of 21 December 2020, the Opposition Division of the European Union Intellectual Property Office denied the registration of the trademark “Champaws” for pet beverages. The ground for this decision is that the sign evokes the geographical indication “Champagne” which is protected for wines. This case is a further illustration that Article 103(2)(b) of Regulation (EU) No 1308/2013 also applies where the goods covered by the protected geographical indication and those for which trademark protection is claimed are not comparable.
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