A brand can worth billions. More specifically, USD 263 billion as estimated for the trademark Apple in the 2021 edition of Brand Finance Global 500 published last Tuesday. So Apple has reached the top of the podium this year, ahead of Amazon, among the most valuable brands in the world. Without surprise, several other brands in the information technology industry are there, too. But many, many other brands are also valuable, even if they are not in the ranking. Actually, any brand which is used has a commercial value and deserves protection. Like the big ones!
Our news on intellectual property
Brand Finance Global 500 2021
- 2 February 2021
- Trademarks
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Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.
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