Our news on intellectual property

Brand Finance Global 500 2021

A brand can worth billions. More specifically, USD 263 billion as estimated for the trademark Apple in the 2021 edition of Brand Finance Global 500 published last Tuesday. So Apple has reached the top of the podium this year, ahead of Amazon, among the most valuable brands in the world. Without surprise, several other brands in the information technology industry are there, too. But many, many other brands are also valuable, even if they are not in the ranking. Actually, any brand which is used has a commercial value and deserves protection. Like the big ones!

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Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.

Other news

3 September 2021

Baselworld – 2021 Geneva Watch Days

31 August 2021

On-going consultation on the review of the Ordinance to the Federal Act on Data Protection

20 August 2021

New article “The Swiss response to the concerning issue of counterfeiting”