Last month, Swiss luxury watchmaker Breitling announced reintroduction of its famous Top Time timepiece endowed with digital identity certificate. Through a QR code, buyers get an e-warranty card designed to prove the authenticity and ownership of the timepiece. This solution is part of Arianee blockchain as already used by Audemars Piguet, MB&F, Roger Dubuis and Vacheron Constantin. Through blockchain, information is stored in a decentralized, transparent and secure way. As such, it allows to better track a product’s lifecycle. No less than 40 millions of fake timepieces are sold each year. Hence, this technology comes to play a key role in fighting against counterfeiting in the luxury industry and actually, many others too. It is currently being studied to spot fake KN95 face masks which are manufactured in China.
Our news on intellectual property
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