Publications in intellectual property

Why should my trademarks be watched?

Your registered trademark is a part of the DNA of your company, it reflects its value and is part of its assets. You have built and developed these assets, and these should be protected to maintain their value.

Just like you insure your car,
your trademark watch is your insurance.

Watching your trademarks means protecting your assets!


The best way to protect your trademarks is to watch them

Watching your trademark will allow you to be informed of new trademark applications which could infringe on your rights. For example, some competitors could take advantage of the awareness of your brand and that could eventually affect the goodwill of your brand. Also, trademark infringement could create confusion between your trademark and a third party’s mark, which could lead to business loss.

How does trademark watching work and why should you order it from us?

We monitor your trademark and inform you as soon as a confusingly similar mark is found together with a legal recommendation if applicable. This is a time-saver for you since the sorting of the trademarks, analyzing of similarity and legal means to intervene are handled by our firm. Your mere task will be to review our recommendation and let us know how to move forward!

How can you watch your trademark portfolio?

It is very easy. You just have to subscribe to a yearly watching subscription for which all identical and similar trademarks to yours will be reported for similar goods and services. Your watch should cover all relevant territories – depending on your current but also future business activity.

Other publications

Swiss authorities relax examination practice for trademarks featuring a place name

The Swiss Federal Institute of Intellectual Property Institute has decided to significantly relax its practice regarding trademarks containing a geographical name. An indication of source is no longer per se found misleading if its correct use is possible. Therefore, under Art. 2 (c) TmPA, it will no longer be a requisite to limit the list of goods and services to their geographical origin for trademarks containing an indication of source. The limitation is requested for some specific indications only, on the basis of the violation of the law in force (Art. 2 (d) TmPA).

Overview of appellations of origin and geographical indications in Switzerland in light of the forthcoming ratification of the Geneva Act

Geographical indications (GIs) and appellations of origin (AOs) protect the names of products for which the quality or the reputation is linked to a specific area. Their registration allows to prevent them from becoming generic or misused, which could not only harm the local producers through unfair competition, but also mislead consumers as to where the goods come from. The way of protecting GIs differs significantly from country to country. In Switzerland, there is a sui generis right system in place. In addition, parliamentary work is under way for the future ratification of the Geneva Act of the Lisbon Agreement on AOs and GIs which would allow to register them through the international procedure at WIPO.

For your success

Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.