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New developments in trademarks and intellectual property

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Our factsheets and articles on topics of interest related to intellectual property

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Common terms in the field of intellectual property

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Latest news

26 April 2022

World Intellectual Property Day

19 April 2022

Trademark infringement claim of Hermès against NFT copies

12 April 2022

Welcome Elif!

Dernières publications

Swiss authorities relax examination practice for trademarks featuring a place name

The Swiss Federal Institute of Intellectual Property Institute has decided to significantly relax its practice regarding trademarks containing a geographical name. An indication of source is no longer per se found misleading if its correct use is possible. Therefore, under Art. 2 (c) TmPA, it will no longer be a requisite to limit the list of goods and services to their geographical origin for trademarks containing an indication of source. The limitation is requested for some specific indications only, on the basis of the violation of the law in force (Art. 2 (d) TmPA).

Revision to the Swiss Copyright Act

The growth of the Internet and rapid changes to technology in the digital world have led to creative content being produced, distributed and accessed in myriad new ways. Copyright rules had therefore to adapt to today’s frame. For this reason, the Swiss authorities revised the Federal Act on Copyright and Related Rights, which entered into force on 1st April 2020. The main amendments relate to online anti-piracy fight, photographs, performer’s rights, entitlement to digital use in the fields of research, education and cultural heritage, collective remuneration for audiovisual works and the creation of extended collective licences.

The challenge of protecting shape marks in Switzerland

The obtaining of trademark rights over the shape of a product or its packaging remains extremely difficult in many jurisdictions. Switzerland is no exception. The distinctiveness standards are very high, unless a secondary meaning can be shown through a consumer survey. This approach aims to avoid unfair monopolies which could restrict competition. But the question remains of the inherent ability of some of these signs to identify a company and consequently, fulfill the trademark purpose and deserve the corresponding protection.

For your success

Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.

We thank the whole SEDIN team for the study, advice and registration of our trademarks. We are delighted to have SEDIN as a partner, with a professional and fast approach.

Pisanello International

As a specialist in the creation of visual identities, I was looking for a trustworthy partner to accompany my clients in their efforts to protect their brands. At SEDIN, I found a firm on a human scale, which listens to specific needs and provides support that combines pedagogy, seriousness and efficiency.

Schéma Studio

Our collaboration with SEDIN was very constructive, we particularly appreciated their kind availability, their precise advice and their reactivity. Highly recommended.

Posttchi SA

I thank the team for their work and their professionalism. Trust, guidance and availability. A competent team which met my needs.

SI Maloan

The services of SEDIN were perfectly adapted to our request. We particularly appreciated the reactivity and the expertise. To recommend without hesitation.

Candeo Corporate Services

We are very satisfied with SEDIN’s services: they take the time to clearly explain complex procedure and give us good advice.

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